Our Story

FROM DELIVERY
TO BOOGERS, BUTTS & BEYOND!

Fridababy is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.
MOM’S EVERYDAY TOOLKIT

AKA the secret tools you rave about, blog about and share with other parents just like you.

Babies are cute. Parenting isn’t always.
For all those perfect moments, there’s Instagram.
For everything else, we’ve got you.

HOME OF THE
FAN FAVORITE
ORIGINAL SWEDISH
SNOTSUCKER,
NOSEFRIDA
BORN IN SWEDEN, RAISED IN AMERICA
Great things come from Sweden, including our flagship fussbuster, NoseFrida. Invented by a Swedish pediatric ear, nose, and throat doctor, NoseFrida is now helping parents across America provide smart, safe and hygienic snot-free relief to their stuffed up little ones.
Fridababy doctor animation
Fridababy doctor animation waving
Chelsea Hirschhorn, CEO emoji
MEET CHELSEA.
Our CEO, Chief Fussbuster and baby guru all wrapped in one. Snotty noses. Diaper duty. She's been there before. As a mom of two kiddos, Chelsea knows the struggles of motherhood firsthand, which is why she spends almost every waking minute thinking of ways to make parenthood a little bit easier. Follow her snotsucking adventures on Instagram @cmrh.
STEP INTO FRIDABABY HQ,
WHERE THE MAGIC HAPPENS
PEEK-A-VIEW
WTF What's the Fuss Wall Photograph

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