Meet the Team


"I'm just a girl, stuck under a sleeping baby, with a full bladder and dying phone."
Chelsea Hirschhorn
"Every mother is a Wonder Woman."
Alyssa Fernandez-Isla
VP, Finance & HR
"Never make eye contact with a child on the verge of sleep. They will sense your excitement and abort the mission."
Lucas Levine
VP, Sales
"My goal for 2017 is to accomplish the goals of 2016 which I should have done in 2015 because I made a promise in 2014 and planned in 2013."
Paula Soares
Sr. Director, Marketing
"MOTHERHOOD: when you use a baby wipe to clean pretty much everything in your house."
Nicole Greene
Sr. Director, Business Strategy
"Attending baby showers remind me that I need to take my birth control pill."
Kelly Meyers
Sr. Director, Brand Strategy + Consumer Insights
"Sleeping with a toddler is like sharing your bed with a drunk octopus looking for its car keys."
Katherine Henriques
Director, Business Performance
"So, it turns out being a parent is mostly just googling how to do stuff."
Eddie Garcell
Director, Market Intelligence
"I can't decide if I need a hug, a large coffee, six shots of vodka or two weeks of sleep."
Jules Baird
Chief of Staff
"There should be an energy drink named 6 am child."
Brette Bennett
Director of Content
"I work out. Just kidding, I chase toddlers."
Nathaniel Hidalgo
Senior Operations Manager
"Raising kids is a walk in the park... Jurassic park."
Krupa Hemraj
Senior Manager, Community + Customer Experience
"I would walk across legos for you."
Elizabeth Lestegas
Accounting Specialist
"You know you're a mom when you wish there was a drive-thru for everything."
Gabriela Mejia
Manager, Customer Service
"Is this what the rest of my life is going to be like?!"
Orestes Garcia
Manager, Graphic Design
"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."
Chris Acosta
Manager, Financial, Planning, & Analysis
"Life doesn't come with a manual, it comes with a set a parents."
Marco Ferro
Manager, Performance Analysis
"If parenthood came with a GPS, it would mostly say: recalculating."
Hector Gonzalez
Designer, Motion Graphic
"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."
Lisa Parker
Sales & Planning Analyst
"A baby-sitter is a teenager acting like an adult while the adults are out acting like teenagers."
Amanda Wolfington
Analyst, Inventory & Demand Planning
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Located in the heart of Wynwood Miami, FL, the FridaFam works tirelessly to help you navigate the challenges of your toughest job yet: raising a tiny human.