Via monica + andy

If you’re a mom or dad, you probably have one of today’s guest’s products in your home (and if you don’t, you might wish you did)! Chelsea Hirschhorn is the president and CEO of Fridababy, a solutions based brand committed to making parents’ lives easier by offering revolutionary products to safely and easily tackle common baby issues at home.

Fridababy products are sold in 30,000 stores across the country and last year alone sold more than 2 million of their signature product The NoseFrida.

In this episode. Chelsea shares the story behind the creation of the company and her unique perspective on marketing tactics (Hint: focusing on Instagram and influencers isn’t one of them!). Chelsea also reveals how she grew the business so quickly and the inspiration behind her wildly successful products.

You can Subscribe and Listen to The Mentor Files on Apple Podcasts. (please be sure to leave a rating and review)

The Mentor Files on Apple Podcasts

“Building and marketing a brand in the social media era with products that require two hands and no iPhone in sight is one of our biggest challenges.” – Chelsea Hirschhorn

Show Notes:

  • Frida Baby is the best friend that no parent has
  • How their tagline represents their brand
  • The R&D and production process for Fridababy
  • How Fridababy started
  • Why you should think about the channel that you can own
  • Designing packaging for attention and recognition
  • How to commercialize from an idea
  • Selling online versus selling retail
  • How she markets the product
  • What the Fridababy team looks like
  • What it’s like working with her husband

“Keeping the team nimble and empowering them with the autonomy to move the ball forward has given us that speed-to-market advantage.” – Chelsea Hirschhorn

Links Mentioned:

“There reaches a point in scaling a business that a bunch of smart people in a room can solve or work their way through any problem.” – Chelsea Hirschhorn

Disclaimer: This post originally appeared on monicaandandy.com.


By Rachel Paula Anderson via US Weekly.

You excitedly scanned the stroller that folds up small enough to fit in a backpack, Sophie the Giraffe and a wipes warmer (insider tip: you’re never going to use it!) But what about the less obvious new-mama necessities not seen on most baby registries? Here are five celebrity mom–approved essentials that are often overlooked!

Baby Soothing Oil

Tiffani Thiessen keeps this preservative-free skin-softening formula in her son Holt’s nursery. Each sleek bottle is packed with ingredients you can pronounce: organic coconut, jojoba and sunflower seed oil, to name a few. ($22, beautycounter.com)


The doughnut-shape neck floatie allows water babies to discover movement of their arms, legs and feet in the bathtub or pool. Made with toxin-free plastic, it’s pediatrician — and Ciara — approved. Sweet! ($35, for babies 9 to 35 pounds, otteroo.com)

Fridababy FeverFrida the iThermonitor

No need to wake a sick babe. The wearable Bluetooth thermometer takes your kiddo’s temperature every four seconds while he sleeps. If his fever rises above the temperature you set, an alarm will sound to your smartphone so you can stress less about slumbering. Victoria Beckhamtrusts the Swedish brand. ($70, fridababy.com)

LILLEbaby Carrier 

Chris Hemsworth and Elsa Pataky’s favorite harness offers six carrying positions (think front, hip and back) and a roomy storage pocket. The embossed collection — made from breathable microcloth — comes in seven hues, including citrus and blue. ($170, lillebaby.com)


Your days of schlepping a Pack ’n Play are over. This portable lounger wins raves from Kim and Kourtney Kardashian. Each cozy cocoon — a breathable, nontoxic fabric — features protective sides to prevent baby from rolling out. (From $165, newborn to 8 months, dockatot.com)


By Kate Kirby via Mini-Magazine.com

If you have kids, chances are you’ve heard of Fridababy— the genius brand behind the NoseFrida snot sucker. Mini toured the home of the brand’s president and soon-to-be mom of two Chelsea Hirschhorn to talk baby gear, balance and more!

We aren’t one of those companies that puts out multiple products each year just to take up more shelf space. We had big shoes to fill with anything following in NoseFrida’s footsteps, so each one provides a very deliberate and specific solution to a common baby care problem that new parents experience. Here’s a quick snapshot of why each is an essential addition to any new parent’s toolkit:

FeverFridaDon’t wake your sick child for a temp check— instead, use the FeverFrida to wirelessly and remotely monitor their temp right from your smart phone. Caring for a sick child is traumatic enough, parents can now sleep peacefully throughout the night or feel comfortable from work knowing that our app will alert you if baby’s temp is on the rise, send accurate medicine dose reminders via text or email and through our partnership with Boston Children’s Hospital, get fever management advice and symptom tracking from trusted professionals.

NailFridaSay sayonara to the fear of nicking baby’s sensitive skin! We’ve all been there, but the NailFrida Snipper Clipper is the first real solution. It’s a clipper that uses a safety spy hole so that parent’s can actually see how far down the nail they’re clipping and avoid catching baby’s sensitive skin! The blades are curved in the shape of the nail, so no more sharp corners or mitts to prevent clawed faces which inhibit fine motor skill development! It also comes with a curved newborn nail file for those hard to reach corners.

WindiLiterally the only instant and non-ingestible gas and colic relief solution on the market— another brilliant Swedish invention! Forget about gripe (sugar) water that may or may not work and takes a while for baby to process, you literally hear the gas released and then everyone can go back to sleep! It’s a changing table must-have for those middle-of-the-night or post-bottle tummy troubles. 

MomWasher:  Do not leave the MomWasher off of your hospital bag checklist! In this respect, Fridababy is the best friend no one has. You’ll get all of the gruesome delivery details from your friends, but conveniently no one tells you how messy the postpartum healing process can be— stitched up, stretched out, bleeding for days. The MomWasher is a redesigned peri bottle (way better than the ketchup thing they’ll give you in the hospital) and was uniquely designed to get the water exactly where you need it since you won’t be able to wipe or sit comfortably for a few days (or weeks!). With a waterproof travel bag, you can also continue the healing process when you’re out with the baby, getting moms back on to themselves faster!


NoseFridaNot sure it needs much explanation at this point. We’re the #1 purchased baby product at all of our retailers, with over 4,000 five star reviews on Amazon, but nevertheless, let’s just say the only time that turkey baster bulb syringe is ever clean is when they rip it out of the sterile packaging after you push the baby out! The original Swedish Snotsucker, the NoseFrida is the nasal aspirator that actually works. Yes, you suck the boogies right out—nope, it doesn’t go anywhere near your mouth—and you can clean the entire thing! Just make sure to change your filters!

Click here to read the complete interview with Chelsea in Mini.

Disclaimer: This post originally appeared on MiniMagazine.com 


By Sara Langer via MotherMag.com.


Let’s talk about poop. No, it’s not the most glamorous subject, but it’s something every parent deals with on the regular. Well, that’s the hope at least. Once you stop seeing consistent bowel movements, you know things aren’t moving as smoothly as they should and it is most likely causing discomfort for your little one. The contents (or lack thereof) of our baby’s diapers or the toilet bowls of our potty-trained littles can tell us a lot about what is or isn’t going on inside. It can be very common to deal with constipation, but it can also be nerve wracking, especially if your child is in pain. As our babies and children’s diet changes, so will their bowel movements. So, we turned to our fave Nurse Judy of Noe Valley Pediatricsin San Francisco, as well as a few fellow mothers, to get the scoop on poop and keeping things regular.

Once you start solids, changes are inevitable.
As your child learns to digest substances other than milk, the consistency of the stool will most certainly be different. With the addition of new foods, the poops can be quite fascinating and at times, alarming. Keep note of the changes you see and what your baby is eating. Foods with vibrant colors, like blueberries, raspberries, or green veggies, may affect the shade of the stool. As your baby is learning to eat small pieces of solid food, there may be parts that pass through without being digested and show up in their diaper. This is all normal.

Fluids and solids go together.
Babies do not need extra fluids in addition to breastmilk or formula, unless you live in a really hot climate. Once you start to introduce solids, if you notice thicker stools, it may be time to start adding some additional fluids. You can start with plain water or very diluted juice. Pay attention to the outcome and make adjustments as needed.

Prune juice is not a one-size-fits-all remedy.
Many parents sing the praises of the prune. In both juice and puree form it has relieved the blockage of many intestines. However, it doesn’t work for everyone and there may be something else that’s agitating the digestive flow. Many fruits and veggies will help keep the stools soft. Pureed peaches and pears are great options, as is molasses (who knew?). Cutting out starchy foods, like bread, crackers, and bananas, may also help. A warm bath or helping your baby move, such as moving their legs in a bicycle motion, can help ease discomfort and get things going.

When fruit and juice don’t work.
If you notice that adding fluids or fruit purees or cutting out starchy foods are not alleviating the constipation, it may be time to try something else. A suppository or a catheter designed to release gas, such as Fridababy’s The Windi Gas and Colic Reliever, can be lifesavers. Products like these can be extremely helpful, but being proactive is important so that you don’t have to rely on these methods for frequent use.

Blood can be normal, but know when it’s not.
Very hard stools that cause your child to strain can result in tears that lead to bleeding. On the other hand, diarrhea can also cause irritation that may result in bloody stools. If you see blood in the stool with no obvious cause, or very mucousy stools, it’s time to check in with your doctor.

Disclaimer: This post originally appeared on MotherMag.com 


Instagram photo of MomWasher product

By Chandra via OhLovelyDay.com.

What to include in your Postpartum Survival Kit: The Fridababy MomWasher| Oh Lovely Day

So, you’re having a baby and you do lots research and spend lots of time preparing your home, nursery, and self for your labor and delivery and for bringing baby home. You register for all the stuff. You take a birthing class. You pack a hospital bag. But there is one area that is rarely talked about and that definitely needs to be: how to be prepared for what happens “down there” after you have a baby. Like, you know a baby is coming out of your lady parts (unless you have a c-section). But there are so many things that can happen afterward that you really should know and be prepared for and that no one really talks about. So I thought I would help some mommas out and tell you what I put in my postpartum bathroom survival kit, for all those issues that might come up, down there… 

You might think you should wait until after you have a baby to see what “issues” you have to deal with and then hit the drugstore to address those issues. But after having three babies I would say that there are definitely a few things you should have on hand ahead of time, and a couple of other things I would buy for the “just in case” situations, because when you’ve just had a baby and have a terrible case of post-labor hemorrhoids, you’d really rather just have the stuff to treat it rather than leave your house. Trust me.

So here’s my list of must-haves to put in your postpartum survival kit for all of your issues south of the border:

  • Two types of pads: thicker heavy-duty ones, and thinner ones — both with wings. Even if you have a c-section, you’re still going to bleed after and you’ll need these for a while. And I use the really big pads with the mesh underwear the hospital gives you for the first few days.

What to include in your Postpartum Survival Kit: The Fridababy MomWasher| Oh Lovely Day

  • The Fridababy Fridet MomWasher: Yes, the hospital will give you a squirt bottle to wash yourself with, but trust me when I say you NEED the Fridababy MomWasher because it is SO much better. The MomWasher is a peri bottle that makes the post-delivery healing process cleaner and easier. They designed the bottle to be held upside down (duh!) and gave it a longer, angled neck. This is great for cleaning and addressing all of the issues that can pop up (pun intended) *down there* — I honestly can’t believe I ever went through a postpartum phase without it. It has been a huge help to my recovery this time around. Get one. Take it to the hospital with you. Thank me later.
  • Hemorrhoid aids: You might get some ‘rrhoids, and you might not. You might think you’re in the clear because you don’t get them while you’re in the hospital, but then they appear once you’re home. If you do get them, you’re gonna want some relief. Like immediately and without having to figure out how you’re going to leave the house to get it. So I would have medicated wipes, medicated cooling pads, and hemorrhoid cooling gel on hand just in case. Put some wipes and gel in your hospital bag as well, because if you get them immediately all the hospital only gives you hydrocortisone cream (or at least mine does). It is so not enough.

What to include in your Postpartum Survival Kit: The Fridababy MomWasher| Oh Lovely Day

  • Cold Therapy Packs: For tearing, ‘rrhoids, and soreness, ice packs can be a lifesaver. I like to have at least two on hand to rotate and have frozen ahead of time, and the kind made with the gel pearls are my favorite.
  • Stool Softener: They’ll give you some in the hospital (if they don’t, ask for it especially if you take any pain medication!) but you probably want to have a bottle at home for after. No one really tells you that sometimes going to the bathroom for the first time after baby can be as scary and painful as actually having the baby — and honestly, that doesn’t even cover how terrible it can be. Drink plenty of water, have stool softeners on hand, and if things get rough just remember you pushed out a baby so you can totally do this — as my L&D nurse said when I was pushing to deliver Quincy: “push through the wall.”

Take all of the above, put it in a cute basket, and find a spot close to the toilet to store it and have within reach when you need it.

Disclaimer: This post originally appeared on OhLovelyDay.com 


By Coury Combs via Fancy Treehouse.

Can’t even say how much I love Fridababy! So happy to partner with them today. Fridababy’s Bitty Bundle of Joy tool kit now available at all Target stores! It’s SO essential for new moms and it’s the PERFECT gift for a baby shower. It’s the things that new moms don’t know they’ll need or forget if it’s their second time…but as soon as some bad gas hits or baby get’s the first cold, they’ll be so glad to have these products!

The NoseFrida was used a lot on Goldie as a babe and will be on Darcy as well! We used it most when she had a cold to get the extra snot out and it’s a sleep saver for sure. The Windi has been amazing with that fourth trimester baby gas that seems to be happening multiple times every hour! It seriously works like MAGIC. I could use an entire pack every day. They are that good.  The last couple of nights the Windi has saved me some serious sleep because they relieve the gas (or poop..sorry haha) instantly after being inserted and Darcy has been able to get right back to sleep. The NailFrida is awesome because there is a mini spy hole so you can make sure you aren’t cutting too far. Cutting baby nails can be a little stressful, right? Anything that makes it easier is nice.

So, the products are all must-haves and can we just talk about the packaging now? I think they should do a children’s book next with those cute people, right? So good. Goldie is obsessed with helping me and this fun packaging literally had begging me to let her “help” cut Darcy’s nails. So, now I get to bribe her with helping instead of with TV time or treats. HA!


Disclaimer: This post originally appeared on FancyTreehouse.com 


By Chrissy Powers via ChrissyPowers.com.

For the last two weeks our family has been battling colds and let me just say candidly…the snot runneth over. It doesn’t help that our youngest Zeke seems to get an ear infection every time he catches a cold. When fridababy asked to sponsor this post I replied all too enthusiastically “Yes Please!!!” It’s the worst when you take your baby to the doctor to find out there’s nothing they can do to help because “it’s just a cold that has to run it’s course?” Ugh these pesky germs can wreck weeks of family fun. Since there is no magic medicine that can kill a cold in it’s tracks you have to focus on what you can do which is comfort. So for you my dear reader I’ve written out my top tips for treating your baby’s cold:

  1. Use a saline mist like Fridababy’s Nose Frida mist and Snot Sucker. The latter may sound gross but as a mother it’s so satisfying to see the effects and relief it provides right away. When your baby can’t breathe it’s heartbreaking and also means you don’t sleep either so this invention is genius in my book. These products have majorly helped during those long congested nights.
  2. Monitor baby’s temperature: a normal temperature for a healthy baby is 97-100.3 degrees Fahrenheit. If your little one is 3 months or under then fever is more serious and if his or her temperature is 101.4 degrees F (38 degrees C) or higher then call your doctor immediately. If your baby is older than 3 months consider their behavior. If they appear well and are continuing to take fluids and have wet and dirty diapers then a call to the doctor might not be necessary. (I say if you’re worried then call anyways). If their fever persists longer than 24 hours or is very high I would for sure call the doctor. I always call when my boys have a fever above 103 degrees F or if they are acting strange or lethargic. Taking all symptoms into account helps in knowing when to call the dr. If you’re in need of a good thermometer I recommend Fridababy’s FeverFrida iThermonitor. This thermometer checks in on your babe every four seconds without waking him or her, thanks to a bitty Bluetooth monitor and patch placed under the arm and will alert your smart phone when the temp goes above a predetermined threshold and continuously stores data for pediatrician visits and medicine dose reminders….ahmazing!
  3. Bathtime: When Zeke woke up in the middle of night in pain from his ear ache and congestion one of the things that soothed him most was drawing a warm eucalyptus bath or taking a shower with him while spraying a few squirts of water and eucalyptus oil mixed together. You can find eucalyptus oil at any health food store and it shouldn’t break your budget
  4. Honey and Water: If your baby is over 1 years old you may give him or her 1/4 of honey mixed with warm water to soothe a sore throat that can often co occur with colds. (If you’re worried about the honey thing then check with your child’s pediatrician first). Bonus…try bone broth. I’ve never tried it before but I want to because I’ve heard that it boosts immunity. Click here for a simple bone broth recipe from The Nourished Kitchen.
  5. Hugs and Holding: Nothing works better than mom or dad. Your comfort and closeness is the number one thing that can soothe your baby so forgo sleep training or any other harsh regimens during this time when your baby needs you the most.

I hope you all stay well this holiday season but in case you catch some sniffles I hope these tips help and that you might find some relief using fridababy’s genius product; they can be conveniently found at your local Target store.

Disclaimer: This post originally appeared on ChrissyPowers.com 


Via DailyMom.com 

Babies don’t come with an instruction manual, but they do come with a whole slew of challenges and surprises from the everyday to the serious. For example, remember the “NoseFrida?” The ingenious Swedish SnotSucker changed the way moms clean out their baby’s nose, and while the idea of sucking snot grossed us all out, we are ever so grateful for a better way to remove boogers.

With a focus on innovation, the Fridababy family of “fussbusters” has grown, and they are now providing parents with the tools to simply and efficiently care for their bitty and big bundles of joy. Putting a unique millennial touch on some age old practices, Fridababy is committed to empowering parents to safely and easily tackle these common issues at home – one stuffy nose, gassy tummy, or fingernail at a time!

If you thought sucking snot out of your kid’s nose was gross, hang on tight.

Many newborns struggle with gas as their little tummies learn how to process milk or formula. If you’re like us, you’ve tried a myriad of solutions with little relief. The Windi, a natural solution for colic, constipation, and other gas-related problems,works instantly to relieve the pain of a gassy belly without the use of a drop or medication, but it’s not for the faint of heart.

The Windi is a single-use catheter that helps babies get rid of excess gas. Designed to be safe and effective, the Windi won’t harm your baby if used as instructed (so be sure to watch the video a few times before you give it a try). Much like pediatricians have been using a rectal thermometer or tube to relieve gas, colic, and constipation for years, the Windi’s soft pliable, hollow tube features a rounded tip that is long enough to reach past the muscle that prevents the release of gas. As an extra precaution, it also has a stopper to prevent an insertion too far. Just be prepared with a diaper, because these bad boys work quickly. Each package contains 10 disposable Windis.

Before we move any further, take a moment to collect yourself after considering the idea of sticking anything in your baby’s butt. Alright, ready? Now let’s talk nail clippers.

Lastly, NailFrida the SnipperClipper Set solves all the trouble we have with newborn nails. Get rid of those baby mittens and trim your baby’s nails without the fear of cutting off a finger with these uniquely designed nail clippers that feature a safety spyhole that enables parents to see exactly what they’re cutting.

Its curved, overlapping blades allow for safe, smooth, and silent snipping. It’s so impressive that we’d love a bigger set that trims adult nails (no, seriously). In addition, a uniquely shaped s-file is included to round out those itty bitty newborn nails.


Disclaimer: This post originally appeared on DailyMom.com